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Friday 20 April 2007

Bytes · YouTube duped - niche PPC - spindifferent

  • A teenager from Perth, Western Australia got hundreds of videos removed from YouTube by pretending to be Australia's BBC.

    The easy acceptance of fake 'take-down' requests was of concern to the Australian Broadcasting Corporation.

    They make the show featured in the clips, “The Chaser’s War on Everything”, whose highlights (no, really, it's funny - all right, it's a tad parochial) include - Dongers [M - Sexual references - the cinema rating being a legacy of Australia's Internet laws], burglary made easy, Abbott hybrids and wanker ringtones.

    Said Head of ABC-TV comedy Courtney Gibson, , who positively want the clips out there:
    "Everyone does dumb stuff when they are fifteen."

    "But what was of concern to us was the fact that YouTube was sending copyright infringement notices to people who have been uploading Chaser clips to YouTube, threatening to shut down their access to YouTube if they persist. That's what was worrying to us,"

  • Charities and non-profit organisations have been encouraged to 'think niche' to effectively run and manage pay-per-click campaigns.

    Speaking on the final day at Search Engine Strategies New York, Ettore Rossetti, associate director for internet marketing at Save The Children, said that charities and non-profit organisations need to focus when they launch PPC campaigns.
    "Being small, niche and narrow is better than being broad," he said. "Trying to be number one in narrow categories specific to your identity is often better than doing the same in broader categories where others are trying to do the same."
    I was recently searching around pregnancy and noticed both the NHS + directgov running PPC campaigns but not necessarily on the best keyphrases, e.g. 'pregnancy bath'.

  • A new “cook book” for citizen journalism — or any group interested in setting up a citizen media site or encouraging citizen participation in an existing site — is Hartsville Today: The first year of a small-town citizen journalism site [PDF 1.1mb].

    It shares the experiences of the first year of community site Hartsville Today. Documenting in detail the steps they took, from deciding on a web site domain name to training staff.
    “In addition to covering all the aspects, we think it is the first major extended study of such a site, the postings and their contributors,” says author Douglas J. Fisher on his blog, Common Sense Journalism.

    From the Guide:
    “You’ve got to know your community. You can’t just put a link up there and say, ‘OK, we’re open for the participation business,’ because no one understands what that means. ... “You need to keep it simple, make it fast and easy, and minimize the number of rules that you have.”

  • From Sam Smith:

    One of the reasons for doing was to make it possible to do US - UK comparisons of what the leaderships of the "Executive branch" (ish, in the case of UK) were saying on topics, and being able to look at them side by side.

    That site is and is open for business.

    As part of building that, someone had the idea that since the UN's Secretary General has an Official Spokesman, in the same way as the UK Prime Minister and the US Press Secretary, we
    could add them too. (but we're still waiting for the logo for it).

    One advantage that this gives spinDifferent is the change to look at where things come on agendas - look at the Sudan example, and you can see something that the UN is spending more time talking about something that the US and UK aren't that much. Looking at issues of interest in one or other countries, you see how they treat the same issues. In some, it's completely different (health), but there may be very different policies underneath.

    From About

    The picture at the top of the page is a picture of the border between Haiti and the Dominican Republic - policies matter. See the difference in their view on trees. (Photo from "An Inconvenient Truth")

  • Thoughtplay big up the excellent new stats mash-up website, Swivel.
    Further to our observations on correlating T-shirt sales to political success, data fans will love Swivel - a site which invites users to submit sets of data of any kind, and then make daft (or possibly insightful) comparisons between them. For example, this chart want to suggest wine drinking and violent crime are mutually exclusive. No great surprises there, perhaps.

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