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Wednesday 16 April 2008

Ken's already lost online

Here's the latest video from Ken Livingstone's campaign

Er, where are the gays? Nowhere. I sat through all the vids on the YouTube channel. Absent. And this isn't a minor point - gays are a really big part of the London electorate, maybe a million Londoners, and a lot of them are not voting for Ken and practically all of them use the Interweb. AKA - in this tight election, there's your winning margin.

A gay targeted vid would 100% definitely go viral, but the whole vid campaign is just .... I'm holding my head in my hands. This is just one example. Views for these vids are in the hundreds, which is pathetic and just not worth bothering with unless you're going to at least attempt to make them go viral.

They're actually running Google ads (which they need to, he isn't top search hit on his own name, though it has improved), but the link sends you to a 'Be Involved page' - not what it's advertising. Basic, basic 'I could scream' f*** up. YouTube isn't plugged on the main landing page. The website is text, text, stale, stale.

Are they (I doubt it) and if not, why not, involving tekkie supporters in this campaign? There's a lot of donkey work which can be 'devolved'. Or are they just whingeing on about 'not enough time' or money? Is it just 'top down' like Hillary's campaign?

Not that Boris is doing that much better. Try a YouTube search for 'Boris Johnson' and his channel is nowhere. And the viral vids on Boris (thousands of views) aren't complimentary. On BackBoris, YouTube is pretty much invisible.They should thank god for Iain Dale and the other Tory bloggers who actually have a significant web presence. On the plus side, they're running no Google text ads (they don't need to, he's #1 for his name) and Boris is dominating searches:

Paddick, now that he has some real expertise on board, has a in-yer-face great site. This is how to do it and I am hugely impressed. It's pretty much a carbon copy of US and Australian tried'n'tested methods (because they work). With some amateurish LibDem stuff embarrassingly tacked on at the bottom.

Here's his (snaps fingers) wor-king, wor-king, wor-king lead video:

Though it's sitting on a LibDem channel not a Brian Paddick channel, which is a mistake. This branding I can imagine someone who knows what they're doing yelling about - and losing. Actually, it smacks of 'we're going to lose but please vote for some Libdems ... ' And is Brian saying,, every chance he gets. Can't because for some bizarre reason he doesn't own it. It's - and is that being plugged at every single opportunity? Er, I doubt it. Why bother? He's wooden on TV.

Come on Ken's campaign! I have emailed suggestions but they're ignored. I have the button but they don't list me, just the in-crowd. Do we have to beg or are you plain deaf? It's both tiresome and a losing strategy.

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