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Wednesday, 22 August 2007

Conversational Marketing

Marketing is undergoing a dramatic shift as social media takes hold.

In this podcast, Eric Vidal of WebEx speaks with John Battelle, entrepreneur, journalist, professor, and the founder and chairman of Federated Media.

John also helped launched the Web 2.0 Conference. He has some great insights into the transition the industry is in the midst of, and vital information for anyone involved in marketing in the current media landscape.

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