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Wednesday, 20 February 2008

BBC blogs: why bother?


The BBC has been running a blog network for a while now with presenters and producers encouraging feedback. It's a very obvious thing to do - most media organisations now do this sort of thing. The problem is that it simply doesn't work.

The technology which underpins much of the BBC's site is ancient, as commented on here and as the Beeb itself admits here (the problem is nearing two years old!). With the blogs, this means that a very high number of attempted comments fail and the network has crashes and slow periods far too often. The BBC bloggers themselves moan about this. And if they just used the same sort of technology that others use they wouldn't have these problems.

None of the blogs makes note of the problems, you just suffer them when trying to comment. They have no help which explains that sometimes comments fail because of their system. Only the most persistent or fortunate seem to get through.

They ain't usable and they're unfit for the purpose they were devised for — feedback. So, why bother?

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