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Wednesday, 26 March 2008

AdBlock shock: still no threat there

Back in September, Nicholas Carr posted a long, highly combustible diatribe invoking Geezuz against AdBlock Plus: the Firefox extension which will stop practically all those revolving, screaming ads (that's one way, my way, of looking at it). Much online advertising is still stuck in the throw-mud-at-wall stage and, sorry, but I can't read when I have intense visual or auditory distraction. So, like a few other useful extensions (list in right-hand column), AdBlock saves my time and energy.

I explained, at length, how Carr was plain wrong and more than a tad hysterical (although he was timid compared to some hysterics who think it's all about Marxism in disguise). This was simply because it remained and would remain largely a geeky thing. At that point, the only numbers which anyone could source on AdBlock's worldwide usage was 2.5 million, which is nothing.

Because I was reading him again I thought I'd try and find some numbers on AdBlock usage seven months later.

It's now 3 million 'active daily numbers' (where the 2.5 million came from) and probably X3 - 9 million, not-daily, say the geeks who are very excited it's that many. Here's the details.

When Firefox claims it is approaching 20% of worldwide browsers and in a month where China finally eclimpsed the USA as #1 for web users, even 9 million is a pittance.

I suppose getting-a-grip in a follow-up would be out of the question, Nicholas?


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