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Monday, 17 September 2007

Pattison: "The whole privacy thing isn’t going to go away"

addicted2tv has an interesting interview with David Pattison, former President of the IPA (Institute of Practitioners in Advertising).

He talks about his career and the relationship of a 51 year-old with Social networking. Pattison's asked about all the developments pointing towards increased policing of the net, or the division of the Net:

Yes, its on its way, but its hard to see how you can do it without it being so severe that it limits the upside, I think its such a shame but of course one persons censorship is another persons freedom.

Who is going to be the judge and whose going to set the level? If you leave it to the authorities its all about lowest common denominator stuff. That usually means that context is ignored. It’s going to come, but its not going to come in a good way.

One of the things that became clear at the IPA is that the lobby groups are very well funded. Probably more so than the group defending the issue.

There is also the whole area of who is right. So if you take an issue such as ‘advertising junk food to children’, your view on junk food versus my view on junk food is probably different and that’s just two people. Put four people in and you’ve got four different views, in order to police it most times the solution resorts to lowest common denominator. Everyone suffers.

He thinks that "The whole privacy thing isn’t going to go away".

Most of the issues about the Internet moving forward are about privacy, about limitation of use rather than extension of use.

The Social networking comments are funny:

Im quite a private person and I think there’s an element about blogging that is about therapy and showing off. I don’t feel the need to do any of those things. If I want to talk to someone I tend to use a thing called ‘mouth mail’. I am not dismissive of social networking, its just that I am 51 years old and all of these things are generational. I use the computer loads, email, searching, online shopping, use it all of the time, the whole social networking thing is something I've just not got into. But I do understand the importance of it, to a company like ours its absolutely fundamental to what we do.

Owh, sarcastic. Not that Mr Ad Man would know anything about 'showing off ... '

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