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Friday, 11 July 2008

Channel Four News: embedded

This is the story of today's protests about Zimbabwean asylum seekers being allowed to work.

Channel Four is ahead of the game, ahead of the BBC.

This is:
  1. a public service
  2. great promotion for Channel Four
  3. greatly increasing the viewership for these reports
I am not just promoting this story, I am (through embedding) promoting Channel Four.

Postscript: Demonstrating my point, Sokwanele are now carrying this C4 News clip.

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