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Sunday, 8 March 2009

Best marketing ever?

If you hadn't heard, one of the islands on Queensland, Australia's Great Barrier Reef has been running a search for a job online. Only they've made it sooper-viral, by making it youtube and the job itself is, well, brilliant:
An Australian state has launched a global search for candidates for "the best job in the world" -- earning a top salary for lazing around a beautiful tropical island for six months.

The job pays 150,000 Australian dollars (105,000 US dollars) and includes free airfares from the successful applicant's home country to Hamilton Island on the Great Barrier Reef, Queensland's state government announced on Tuesday.

In return, the "island caretaker" will be expected to stroll the white sands, soak up the sun, snorkel the reef, "maybe clean the pool" -- and report to a global audience via weekly blogs, photo diaries and video updates.
To my mind, this is the best job applicant of the bunch:

Why is this the best marketing ever?
The campaign was part of a drive to protect the state's 18 billion Australian dollar a year tourism industry during the tough economic climate caused by the global financial meltdown.

While the campaign has elements of some reality television shows, a candidate's looks will not be a prime requirement, Tourism Queensland chief executive Anthony Hayes told AFP.

"No, I don't think beautiful is what we want, I think charismatic is what we want," he said. "The reality is we are looking for a fantastic communicator.

"What we want this person to do is travel throughout the Great Barrier Reef and just try every experience, every adventure they can find and report back via blogs and video to tell the world why Queensland is a great place to come for a holiday."
Potential Great Barrier Reef tourists are definitely online. Smart. Plus, here I am doing their marketing for them :#


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