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Friday, 14 September 2007

AdBlock: "not evil"

nicholas carr
The always interesting blogger, author and commentator Nicholas Carr has a thing about AdBlock - that's a little plug-in or add-on which around 1-2% of users have installed - to the point that he just asked the question
If that sounds OTT that's because it is .

As I explained before, there is no way that AdBlock, the effort of one geek in Germany, not the Russian mafia, is ever going to seriously challenge ecommerce.

AdBlock somehow representing armageddon for ecommerce, if not capitalism in general, is what Nicholas and most others on this subject have been carrying on about.

And here's why they all need a bex and a good lie down:

broadway world with ads

This is the faaaabulous Broadway World website trying to flog me Xanadu tickets, finding it's own way around my AdBlock, which is the red circle in the bottom right of the screengrab.

Haaretz and others get some ads round my default AdBlock set-up as well.

xanadu banner
(Xanadu? Is this some sort of off-beam behavioural targetting? I Haaaate Xanadu, brings back bad memories .. :{ )

bex tabletsSeveral industry commentators have written that AdBlock is evil.

Some are arguing that Firefox users be actively blocked, (which just sparks another add-on arms race).

Carr is right on one thing though, that a paid commentator should see the Web the same way as the poor sods who don't use AdBlock. I won't spoil his post by telling you his answer to 'Jesus's' conundrum ...


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Postscript: here's Google getting around AdBlock on JackP's blog:



And a comment made me investigate my filters in AdBlock and - ahah! - there is indeed a 'Dr Evil' involved in this conspiracy against capitalism!
[Adblock Plus 0.7.1]

! Filterliste von Dr. Evil & MonztA (mit Hilfe der Foren-Nutzer auf firefox-browser.de)
! Zuletzt geändert: Thu, 13 Sep 2007 19:06:37 +0200 wird alle 4 Tage aktualisiert (expires after 4 days).
! Kommentare (verbleibende Werbung, fälschlicherweise blockierte Inhalte, Danksagungen ;-), ...)


! bitte per Mail an adblockfilters@mozdev.org oder auf http://www.firefox-browser.de/forum/viewtopic.php?t=28904 an uns richten


I come back to The Pickards after clicking 'add filter' a few times and - voila! - Jack's Ads disappear :{ Even when I disable AdBlock on Jack's site :@ It must be learning !? Only when AdBlock's entirely disabled do Jack's Ads reappear :~

Odd.

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