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Thursday, 25 September 2008

Web Search Strategies in Plain English

Queer Fear - Gay Life, Gay Death in Iraq



From Peter Tatchell's CIF article:
Even children suspected of being gay are abducted and later found shot in the head.
But what can I do? Answer: Donate for safe houses.

Jacqui Smith (and Gordon Brown) would tell these people to 'be discreet'.

Comin' home to momma



More of Marcy Kaptur:



Transcript of first video.

Ms. KAPTUR. Mr. Speaker, here is the latest reality game. Let’s play Wall Street Bailout.

Rule one: Rush the decision. Time the game to fall in the week before Congress is set to adjourn and just 6 weeks before an historic election so your opponents will be preoccupied, pressured, distracted, and in a hurry.

Rule two: Disarm the public through fear. Warn that the entire global financial system will collapse and the world will fall into another Great Depression. Control the media enough to ensure that the public will not notice this.

Bailout will indebt them for generations, taking from them trillions of dollars they earned and deserve to keep.

Rule three: Control the playing field and set the rules. Hide from the public and most of the Congress just who is arranging this deal. Communicate with the public through leaks to media insiders. Limit any open congressional hearings. Communicate with Congress via private teleconferencing calls. Heighten political anxiety by contacting each political party separately. Treat Members of Congress condescendingly, telling them that the matter is so complex that they must rely on those few insiders who really do know what’s going on.

Rule four: Divert attention and keep people confused. Manage the news cycle so Congress and the public have no time to examine who destroyed the prudent banking system that served America so well for 60 years after the financial meltdown of the 1920s.

Rule five: Always keep in mind the goal is to privatize gains to a few and socialize loss to the many. For 30 years in one financial scandal after another, Wall Street game masters have kept billions of dollars of their gain and shifted their losses to American taxpayers. Once this bailout is in place, the greed game will begin again.

But I have a counter-game. It’s called Wall Street Reckoning. Congress shouldn’t go home to campaign. It should put America’s accounts in order.

To Wall Street insiders, it says “no” on behalf of the American people. You have perpetrated the greatest financial crimes ever on this American republic. You think you can get by with it because you are extraordinarily wealthy and the largest contributors to both Presidential and congressional campaigns in both major parties, but you are about to be brought under firm control.

First, America doesn’t need to bail you out, it needs to secure the real assets and property, not your paper, that means the homes and properties of hardworking Americans who are about to lose their homes because of your mortgage greed. There should be a new job for regional Federal Reserve Banks. We want no home foreclosed if a serious work-out agreement can be put into place. And if you don’t do it, we want a notarized statement by a Federal Reserve official that they tried and failed.

Second, taxpayers should directly gain any equity benefits that may flow from this historic bailout. We want the American people to get first priority in taking ownership of the institutions that want to pass their toxic paper onto the taxpayers.

Third, before any bailouts for Wall Street, America needs major job creation to rebuild our major infrastructure. America needs assets, not paper. We need working assets.

Fourth, the time for real financial regulatory change is now, not next year. A modernized Glass Eagle Act must be put in place. We need to reestablish locally-owned community savings banks across this country and create within the Justice Department a fully funded unit to prosecute every single high-flying thief whose fraud and criminal acts created this debacle and then forced their disgorgement of assets going back 15 years.

Fifth, any refinancing must return a major share of profits to a new Social Security and Medicare lockbox, where the monies can go to pay for a dignified and assured retirement for every American. This Member isn’t voting for a penny of it. Those who created and profited from this game of games must be brought to justice. The assets they stole must be returned to the American taxpayers, right down to the tires on their Mercedes.

Mr. Speaker, I ask my colleagues to join me in cosponsoring my bill to create an independent commission to investigate these well-heeled wrongdoers. Real reform now, or nothing.


Bit of a contrast to Palin, ya'think?

Repost: The Shock Doctrine by Alfonso Cuarón and Naomi Klein

nb: contains strong images.

Don't piss off Dave!

In US politics late night talk show hosts have always held some major sway - that's why candidates want to be on their shows.

So for McCain to piss off David Letterman by pulling out of an appearance at the last minute, claiming "country first" and then appear on a cable TV news show down the road is a really desperate move.

As Andrew Sullivan put it:
You may get away with lying to the rest of us, but this man is powerful enough to expose you - and ridicule you. Here's another surreal moment in a campaign where pop cultural figures are standing up to raw lies and power as effectively as the MSM. More effectively, in fact.
This is the short version.



This is hugely viral.

Here's MSNBC's Keith Olbermann (a personal fave) standing in for McCain on Letterman.





Sweet.

Some cynical commentators have suggested that the entire "I'm shuttering the campaign" move might have been because of this rather 'put your palms on your face' interview with Palin (oh, and this, and this):



Interesting point from Danny Finkelstein in in Times today "this election is not the nail biting close contest that is being portrayed". Well, doh!

After that to Finkelstein point, I added:
Do ya'think journos might have a little, er, self interest here Danny?

Why isn't the electoral map getting much play?

But my second, let's call it nuanced, reaction is to look at what's not being reported.

Like Palin and her 'witchdoctor'. McCain and his lobbyists. The 'maverick' meme'. Zero play for the veterans against McCain. Etc.

'Liberal' US media??? Seems more like a marriage which had been in denial and breaking up these past weeks.

Wednesday, 24 September 2008

Postscript: How not to do video about recycling


My post on 'How not to do video about recycling' was reproduced by PSF. This provoked a rather negative but, n'est ce pas, expected response.

Here's how I responded to the commentator's points.
"Firstly: Why is every council doing this separately? Simple. Every council's bin and recycling arrangements is different"
But they're not. Many are the same or pretty much so. What is the efficiency loss in not sending out similar messages? - for one thing. And where can councils connect with other councils doing the same and share cost - for another thing? Answer? Nowhere. That's my point.

Plus there's isn't even one central (web based) resource point where even more generic messaging resources are available.

This is very inefficient when most British people spend lots of time online.

I wish the audit office would focus on shit like this rather than the stuff PSF is currently highlighting ... [NB: Most PSF content is behind a firewall, this comment refers to how the audit office believes council staff are all "potential fraudsters" and thus want their bank details].
"Councils have been given great big dollops of central government money to spend solely on recycling publicity"
Er, this just speaks to the first point I'm making and you expand on this - use of amateurs etc. I found this when looking for centralised resources around marketing around recycling. Including video. The EU actually has a good video (past blog post), but Whitehall?? Whitehall tips on online marketing around recycling? Hello?
"I have to disagree on the Allerdale video"
Point taken, as it's not viral yet. But I was trying to get to the different dynamic which works in this space. What you think of as crappy might actually end up going viral. Allerdale made me laugh - that's a plus.
"All these things require skills that only come with professional training and years of practice"
This is absolutely not true for viral video! C'mon! have you seen utube lately? I have seen enough viral video to recognise in Allendale's a potential viral. It actually looks like some of the professional virals I've seen, who - shock - attempt to evoke amateurism.

Like with most things web I was pointing at entry points, things you can do, to get some audience for video rather than just post it and wait for an audience (which is, truth, what most are doing). But yes, it would probably actually pay - i.e. have an ROI - to hire someone who has-a-clue to promote and advise on what you're making.

But don't confuse this with film-making or other skills. What works in online video is a whole other ballgame and really it's - in what we're talking about here - simply putting your efforts in front of as many possible eyeballs as possible and keep doing it and keep honing. This we just don't do.
"What makes some council officer decide he can stand in a stupid suit and green make-up and be an actor for the day, instead of... er... doing what the council tax-payers expect them to do."
Like what? Excuse me but this is a bit patronising. I would never criticise someone for trying, just offer some tips about how they might get their point over and seen by more people. I'd like to see you face the opprobrium of doning a green monster suit in an effort to stop people littering :] This (poor) guy just needs more tips on how to get that message across. (for one, the vid should be half the length at least, which is pretty easily achieved using cheap video editors).

I would say that UK online video, from what I can see, is still in the 'taking off' stage compared to elsewhere (like, er, France). But having looked around it's clear that the potential audiences - yes, including localised audiences - are huge.

It's another channel with mass potential. I s'pose, given how we're barely if at all in others it might seem a little pointless but with viral video it's amazing how quickly something pops up which, er, 'hits the spot'. and I would be the last to be shocked if this actually came from some enterprising council officer prepared to make a fool of himself. And in a good way!

Project 10 to the 100th

Good ad. Sucked me in.



You could either view this as good ethical corporate marketing or something more. I'm trying to be positive ....

And more ...

The Corpus Clock & Chronophage



Saw this close up today for the first time (HT: Tris) - just as a tourist guide arrived saying "and here is Cambridge's latest attraction."

F+++ing amazing sight.

What is a Chronophage?

Apropos



Daily Show, August 9, 2004
en.wikipedia.org/wiki/Swiftboating

Dominic Lawson: Here we go again: another dirty fight