Say that again

Kiwi designers DDB created this cool billboard for New Zealand's National Foundation for the Deaf (NZNFD).

You take your headphones out of your ears and hold them against the large image of an ear printed on the billboard. If the ear goes green, you're safe. If the ear goes red however, the volume of your headphones may be permanently damaging your hearing.

The NZNFD say seven out of ten under 30-year olds are experiencing symptoms of permanent hearing damage after listening to loud music – yet do nothing to prevent it.

HT: Etre