Postscript: What maketh 'virality'?

Matt Wardman reminded me that not all virals rely on the web.

This one from some BBC/MSM petrolhead program relied on 'old media':



2m + views. All from old media promo.

The 'response' videos' (there are 20) sent me into a haze. But it's a 'demographic'.

I clicked around a wee bit and this vid on Hammond's subject is the real deal, far more interesting than their efforts. Didn't go viral, though.

Neither did this.


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