Top brands not showing up on mobile searches

Brand Attention

03-04-2007

There is a severe lack of Mobile Search Engine Optimisation (SEO) among FTSE 100 companies, with many top firms having no branded content on their first page of search results, according to new research.

The study, conducted by SEO brand protection and mobile search firm Brand Attention, looked at keyword search results based on the average results from two key words closely tied to the company's online description, products and services.

Commenting on the findings, Howard Furr-Barton, managing director of Brand Attention, said:

"When inputting a company name into Google.co.uk, the research reveals 7% of FTSE 100 companies' homepages do not appear in the first page of search results. A startlingly high figure, but low in comparison to 93% on Google Mobile Web UK.”

"With 94% of online users failing to search beyond the first page of results (Forrester Research), this highlights a major visibility problem for the UK's leading companies," Furr-Barton added.

The study revealed that nine in ten (90%) of FTSE 100 companies have homepages listed as the first search result when searching by company name online, compared with only 5% on Google Mobile Web.