“Think of your Web audience as lazy, selfish and ruthless,” said Michael Gold, West Gold Editorial principal quoting usability guru Jakob Nielsen’s apt description of today’s impatient, task-oriented Web audience during his remarks at a recent ONA panel. “Web audiences are on a mission—they’re task-oriented.”
Text matters on the Web from Martin Ricard on Vimeo.
Related posts of mine:
- Keep cutting those word counts
- Must links always be blue
- Simplicity in web design
- Text text boring text