This video, produced by Brynmawr filmmaker Peter Watkins-Hughes in conjunction with Gwent Police and Tredegar Comprehensive School, has quickly become an international viral hit. Featuring young women from the school it has very little dialogue so has featured on blogs all over the world because the visual message is extremely impactful (literally).
'Cow' tells the tale of Cassie Cowen, ‘Cow’ to her friends, whose life is changed forever after an horrific crash.
Since the film had its premiere in June, it has attracted attention from the BBC and it is hope the film will become part of the core schools programme across Wales and the UK.
This is the viral hit but it's only one part of a 30' short film which covers the crash itself and its emotional aftermath.
Texting while driving makes you more than five times as likely to end up in an accident.
I understand that some car manufacturers are developing vehicles which will automatically disable mobile phones.