tag:blogger.com,1999:blog-387284174922871714.post7165316453398443146..comments2024-01-27T00:32:05.370+00:00Comments on Paul Canning: UK Gov goes backwards on net marketingpaulocanninghttp://www.blogger.com/profile/17499916652508144662noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-387284174922871714.post-62450711217335102502007-08-29T18:36:00.000+01:002007-08-29T18:36:00.000+01:00Alas, I don't blog - personally or professiona...Alas, I don't blog - personally or professionally. I've been trying to persuade the powers that be that we should be...Sebhttp://www.blogger.com/profile/11381121611407045447noreply@blogger.comtag:blogger.com,1999:blog-387284174922871714.post-64255631373806572752007-08-28T18:20:00.000+01:002007-08-28T18:20:00.000+01:00Thanks for your response Seb. I'm waiting to s...Thanks for your response Seb. I'm waiting to see if you blog about this + I'll respond at length then.<br><br>This isn't just relevant to you! Doing social networks at work and have to nail explaining the lack of control over 'context' there too ;]<br><br>paulPaul Canninghttp://www.blogger.com/profile/17499916652508144662noreply@blogger.comtag:blogger.com,1999:blog-387284174922871714.post-23168054181688801242007-08-24T18:35:00.000+01:002007-08-24T18:35:00.000+01:00Hi Paul,Sorry, it's take a while to get around...Hi Paul,<br><br>Sorry, it's take a while to get around to responding to this.<br><br>Firstly, I'd better declare my interest - I work for COI. Very quickly secondly, I had better state that these comments are my own personal views only, not those of COI, but I felt it only fair for readers to know the context of my response.<br><br>So, to my substantive points:<br>1) don't believe everything you read in the press. There has been a lot of mis-information about this story; although in substance what you link to and state is generally accurate, as I understand it. The Times did rather a hash of it in a later story posted a few days later.<br><br>2) To say that COI pulled the advertising isn't quite fair. It was only suspended while some question regarding the issues were explored; it was always the intention to re-introduce once satisfactory assurances were made.<br><br>3) Tom's report certainly has reached COI. Unfortunately, he doesn't have complete knowledge of the machinations of government and the status of COI. COI on its own cannot do much of what was recommended as we are not funded centrally, like other government departments. We have to convince those central government department to spend their money in ways we recommend, not an easy task - especially in the digital world, which is still typically an after thought last minute thing.<br><br>4) Not all the key players have a good understanding of these technologies as we do. They have to react in a way that our client's wish us to in reaction to concerns raised by press/public. So, while we may understand that context is not the same in digital as it may be in print or on TV our clients and other civil servants don't necessarily. The imperative is to go into damage limitation mode, rather than lose trust in the medium altogether and therefore harm potential future digital communication activity, while we work behind the scenes to persuade and sooth.<br><br>So, overall I don't disagree with your post/points, but I don't entirely agree with your angle. I think it is to the benefit of society that we take steps forwards and backwards as necessary to ensure the integrity or the messages we are conveying to the users in all appropriate mediums.Sebhttp://www.blogger.com/profile/11381121611407045447noreply@blogger.com